Big Head Small Brain: A paid writing workshop
There’s a lot to be said for those self-indulgent writing exercises like journaling, and so much advice given out by professional writers often has to do with that sort of “follow your muse” model, even as it also gives some pointers to directing your prose to be of interest to others. You are not, it turns out, your ideal audience, though you are a segment of it.
To me, the best training I ever got in regard to writing for myself and clinging to my own self-indulgent flights of fancy was to not only write for someone else, not only write on assignment, but to write about things that not only I didn’t care about but might’ve even bored me to tears — and make it good writing, often produced fast.
This was first achieved through articles I wrote over a period of years for the Boston Globe, their special sections that would link up informational articles with advertising opportunities — the topical umbrellas could be anything from parenting to health to home improvement to weddings. I did a lot of wedding writing, actually, and the fact that my own wedding consisted of a justice of the peace, a Mexican restaurant, and the new Kate Bush album says a lot to our desire for ostentatious spectacle.
The trick, I always found, was to find the interest in the article through the interviews that I had to do for them, if there was nothing else to grab onto. So, if I was working on an article about alternative bridesmaid parties, and using spas as the setting, then I pulled from the rapport with the spa owners in order to make the article fun. Sometimes you could get more creative — I remember once doing an article on interesting spots on Cape Cod to have your wedding, so I decided to interview wedding photographers about the subject, because I thought they would offer interesting advice. They did, it turned out well and a little different for what it was.
Writing is, very often, a form of problem solving, and sometimes it’s good if you aren’t the one creating the problem that needs solving. If you’re not even remotely interested in the subject, writing about stove tops and sinks can be great challenges rather than drudgery — and, I think, better than journaling if you want to attempt to use them as a springboard for your own ideas and personality. That job ends up being a little subversive, definitely sneaky, but it might also make the article itself much more interesting than it might be from someone just going through the motions.
Besides, for many writers just trying to make a living, the best game plan is to take any paying work you can find early on in your career and go in with the attitude that everything is a learning experience. Every article you write is another exercise in becoming better at what you do, and if someone is going to pay you money to learn a little something about your craft by lobbing a great big challenge your way, I say rise to the occasion.